Who is Euko
Biography
Studied German language and literature, history, journalism and philosophy at the Universities of Marburg, Mainz and Regensburg. Doctorate in 1997, habilitation in 2003. 1993-2003 research assistant/assistant at the Chair of German Linguistics at the University of Regensburg. Since February 2004 professor of German studies – applied linguistics at the Technical University of Darmstadt.
Main areas of research:
Advertising linguistics and business communication, technical and scientific communication, language culture and language criticism, text and discourse linguistics
Contact details:
Institute for Linguistics and Literary Studies
Department 02
Technical University of Darmstadt
Residenzschloss 1
64283 Darmstadt
Telephone +49(0)6151.16-3594
Email: nina.janich@tu-darmstadt.de
Biographical information:
Foreign language correspondent, certified translator and interpreter (University of Odense, Aarhus School of Business). Doctorate in 1999. 1998-2000 Lectureships at Aarhus School of Business and Herning Business and Engineering College. 2000-2003 Assistant professor, 2003-2011 Associate professor at Aarhus School of Business, since 2011 Associate professor at Aarhus University.
Main areas of research:
Business communication, corporate communication, advertising language, marketing communication, intercultural business communication in the Danish-German context.
Contact details:
Aarhus University
Department of Communication and Culture
Department of German Business Communication
Jens Chr. Skous Vej 4
DK-8000 Aarhus C
Telephone: +45 87 15 00 00 / Extension +45 87 16 48 89
Email: mn@cc.au.dk
Biography:
Professor and Head of the German Studies Department at Åbo Akademi University. Studied German, Romance languages and English in Kiel and Åbo. Doctorate in literary theory in 2000; habilitation in intercultural business communication at Friedrich Schiller University in Jena in 2010. Established the interdisciplinary programme in Intercultural Business German Studies at Åbo Akademi University, which is anchored across faculties, and co-founded the international double degree programme Intercultural Advertising: Language, Media, Marketing in cooperation with the Catholic University of Eichstätt-Ingolstadt.
Main areas of research:
Intercultural business communication, market communication, cognitive linguistics, metaphorology, specialised language theory, text type theory, semiotics.
Contact details:
Åbo Akademi University
Germanic Philology
Intercultural Business German Studies
Fabriksgatan 2
FIN – 20500 Turku
Telephone +358 (0)2 2154209
Fax +358 (0)2 2154534
Biographical information:
Since 2013, professor and chair of marketing at TU Dresden; previous positions include RWTH Aachen University (professor of technology and service marketing, 2012–2013; junior professor of B2B marketing, 2008–2012), Salzburg University of Applied Sciences (professorship and head of the marketing department, 2005-2008), Technical University of Munich (lecturer, 2003-2005), University of Basel (research assistant, 1998-2005), University of Regensburg (studied business administration, 1992-1998)
Main areas of research:
Relationship marketing, strategic marketing, service marketing
Contact details:
Chair of Business Administration, specialising in Marketing
Faculty of Economics
TU Dresden
Helmholtzstraße 10
01062 Dresden
Germany
Tel.: +49 (0) 351 – 463 39 197
Fax: +49 (0) 351 – 463 37 176
Email: florian.siems@tu-dresden.de
tu-dresden.de/gsw/wirtschaft/marketing/
Biographical information:
Since 2013, professor and chair of marketing at TU Dresden; previous positions include RWTH Aachen University (professor of technology and service marketing, 2012–2013; junior professor of B2B marketing, 2008–2012), Salzburg University of Applied Sciences (professorship and head of the marketing department, 2005-2008), Technical University of Munich (lecturer, 2003-2005), University of Basel (research assistant, 1998-2005), University of Regensburg (studied business administration, 1992-1998)
Main areas of research:
Relationship marketing, strategic marketing, service marketing
Contact details:
Chair of Business Administration, specialising in Marketing
Faculty of Economics
TU Dresden
Helmholtzstraße 10
01062 Dresden
Germany
Tel.: +49 (0) 351 – 463 39 197
Fax: +49 (0) 351 – 463 37 176
Email: florian.siems@tu-dresden.de
tu-dresden.de/gsw/wirtschaft/marketing/